An SEO audit investigates the factors that are helping and hampering your site’s ability to rank competitively in the search engines. It begins with an examination of your site’s titles, descriptions, meta tags, and internal linking structure. It analyzes your site’s information architecture as well as the underlying code, url structure, navigational elements, geographic location, server response codes and content management system. An SEO audit will assess the competition within your industry for your chosen keywords to determine the inbound link profile and authority needed to control the top positions.
The purpose of an SEO audit is multifold. It identifies opportunities to achieve higher rankings and exposure. It also isolates internal factors that are causing your site’s rankings to suffer. It uncovers external influences that can either help or damage your site’s ability to rank. Then, it prioritizes a set of actions based upon the most significant factors identified. Companies can use an SEO audit to take action on the high-priority items to improve their SEO efforts.