Web developers often perceive a site’s architecture from a completely different perspective than search engine optimization specialists. Developers tend to see an information structure in the context of content management systems and databases. SEO professionals consider a site’s architecture from the point of view of the search engine spiders’ ability to crawl and index the pages.
Because search engine visibility through higher rankings is such an important element in the success of a website, the site’s architecture must be designed around basic SEO principles. This is not to suggest that web developers’ penchant toward databases is ill-conceived. Rather, it should be molded to fit a broader SEO strategy.
Below, we’ll explain the fundamentals of SEO-friendly site architecture and why they are essential to achieving higher search engine positions. We’ll also take a closer look at usability and findability in the context of modeling a site’s structural design around search engine spider behavior. Lastly, we’ll describe the value of an SEO audit and the core SEO services that can thrust a site to the top search positions for its industry.
Basics of SEO-Friendly Site Architecture
If a site is designed around an architecture that observes basic SEO principles, it is more likely to rank well for its chosen keywords. This is partly due to the ease with which search engine spiders can perform their job while visiting the site. Spiders have two main responsibilities: fetch and parse pages for inclusion in their database. The architecture of a site plays a key role in the spiders’ ability to perform these functions. As a result, it has an enormous influence on the success of the SEO services deployed to improve the site’s rankings.